Best Etsy SEO tools for Etsy sellers (2026)

Looking for the best Etsy SEO tool in 2026? This guide compares eRank, Marmalead, Alura, Sale Samurai, and EtsyHunt with real pricing, free tiers, and who each platform fits — solo sellers, growing shops, and side hustles. Updated regularly; not affiliated with Etsy, Inc.

Quick comparison

FAQ

What is the best Etsy SEO tool in 2026?

For most new sellers, eRank is the best starting point thanks to keyword lists, listing grades, and a usable free tier. Marmalead suits deeper competition scoring; Alura bundles research with shop analytics and email tools if you want one paid platform.

Is there a free Etsy SEO tool?

Yes. eRank offers a generous free tier for keyword ideas and listing audits. Etsy’s own search stats in Shop Manager are free too — pair them with one research tool before you publish each listing.

Do I need a paid Etsy SEO tool to get sales?

No. Many sellers start with Etsy's own search stats and one free research tool. Paid tools help when you publish often and want tag and competition data before each listing goes live.

eRank vs Alura — which should I try first?

Try eRank if you want keyword lists and listing grades with a generous free tier. Alura suits sellers who want research plus shop analytics in one subscription.

eRank vs Marmalead — which is better for Etsy?

eRank is easier to learn and better for everyday keyword research. Marmalead is stronger when you care about competition scores and market-level analysis and do not mind a steeper learning curve.

Can I use two SEO tools at once?

Yes. A common stack is one keyword tool (eRank or Alura) plus Marmalead for competition checks. Avoid paying for overlapping features until you know which reports you actually open each week.

Full guide (canonical): https://makertoolstack.com/guides/best-listing-tools

More comparisons: https://makertoolstack.com/guides/best-listing-tools

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