Ferrari’s $640K Luce EV went viral for the wrong reason: memes now threaten the aura its luxury pricing depends on.
Key takeaways
- $640,000 is the number that turned Ferrari’s first electric car from a product reveal into a referendum on whether Maranello can sell silence, glass, and Apple...
- The Ferrari Luce, co-designed with former Apple design chief Jony Ive and LoveFrom, has become a meme target almost immediately after launch, according to ...
- Ferrari’s $640,000 Luce EV Proves Luxury Design Can Become Internet Comedy Overnight
- The Luce backlash landed because Ferrari tried to do three hard things at once: launch its first-ever EV, move away from combustion-era theater, and attach the pro...
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Canonical source: https://mlxio.com/technology/ferrari-luce-ev-meme
