Ferrari’s IBM-powered app is turning 400M Tifosi into owned fan relationships, with views up 62% since relaunch.
Key takeaways
- Ferrari’s AI fan app is no longer a race-details utility: IBM says the relaunched Scuderia Ferrari app has delivered a 62% increase in Views and a **35% li...
- That matters most to Scuderia Ferrari HP, because the team is trying to turn global attention into a direct, measurable fan relationship — not just another social-...
- Ferrari’s Concern: Turning Tifosi Emotion Into First-Party Engagement
- Ferrari does not lack fans. IBM’s own release describes Scuderia Ferrari’s global fanbase as nearly 400 million Tifosi. The harder problem is ownership of the rela...
👉 Read the full breakdown on MLXIO
Canonical source: https://mlxio.com/ai-ml/ferrari-ai-fan-app
