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Shilika3d ago • 8 min read
How to Turn a Web3 Funding Announcement Into a 30-Day Earned Media Campaign
Most Web3 founders fire one press release and watch the story die in 24 hours. Here's the 30-day nar...
#web3fundingannouncement#prcampaign#cryptofundingpr#earnedmedia
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Shilika3d ago • 9 min read
KOL vs. Earned PR in Crypto: How to Allocate Your Communications Budget in 2026
KOL spend dominates 40–60% of crypto marketing budgets, but earned editorial PR builds the instituti...
#kolmarketing#earnedmedia#cryptoprbudget#influencervspr
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Shilika4d ago • 8 min read
GameFi and NFT PR in 2026: How to Earn Media Coverage When Journalists Are
The 2021 GameFi PR playbook is now a liability. Here's the utility-first earned media strategy for g...
#gamefipr#nftpr#web3gaming#earnedmedia
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Shilika4d ago • 8 min read
Press Release Blindness in Web3: What Founders Should Do Instead in 2026
Cointelegraph's head of PR declared a press-release blindness crisis in May 2026. Here's why wire-on...
#cryptoprstrategy#pressrelease#earnedmedia#web3pr
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Shilika2d ago • 9 min read
How to Turn a Web3 Conference Appearance Into 30 Days of Earned Media: The
Most Web3 founders waste 90% of the PR value from a conference appearance. Here's the exact post-eve...
#conferenceprstrategy#web3pr#posteventmedia#earnedmedia
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