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Shilika3d ago • 7 min read
When Should You Lift the Embargo on a DeFi Protocol Announcement?
Lifting an embargo on a DeFi protocol announcement is high-stakes. Here's the framework to nail timi...
#embargo#defipr#cryptopr#web3pr
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Shilika2d ago • 9 min read
DAOs and Decentralized Governance: The PR Playbook for When There Is No Single
No CEO, no press office, votes that reverse overnight. DAO communications is the hardest PR problem ...
#web3pr#defipr#web3communications#blockchainpr
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Shilika4d ago • 8 min read
DeFi Protocol PR Playbook: Build Earned Media That Moves TVL, Not Just
DeFi PR optimised for impressions rarely moves TVL. Here's the playbook — on-chain press hooks, inst...
#defipr#web3pr#cryptopr#blockchainpr
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Shilika1d ago • 9 min read
Web3 Protocol Post-Hack Trust Recovery: The 90-Day Communications Playbook
After a Web3 exploit, most protocols collapse not from the hack itself but from failed communication...
#web3crisiscomms#posthackpr#defipr#communitytrust
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