Originally published at innovairasoftwares.com — AI automation & digital marketing insights for Indian businesses.
How to Choose the Best Technical SEO Audit Company in India
A technical SEO audit is the first step to improving your website's online visibility, and with 67% of Indian SMBs having an online presence, it's essential to get it right. According to a Statista report, the Indian digital marketing industry is expected to reach ₹539 billion by 2025, with SEO being a crucial component.
Understanding the Importance of Technical SEO
We've helped a textile exporter in Surat increase their online sales by 25% after conducting a thorough technical SEO audit. This won't suit businesses with fewer than 5 staff, as it requires a dedicated team to implement the changes. The setup takes 2–3 weeks, not overnight, but the results are worth the wait.
Why Technical SEO Matters for Indian Businesses
Boosting Online Presence
A well-optimized website can increase your online presence, driving more customers to your business. With the rise of digital payments like UPI, it's easier than ever for customers to make purchases online. Our team at Innovaira runs SEO campaigns for Indian businesses that focus on buyer-intent keywords, not just traffic.
What is a Technical SEO Audit and How It Works
A technical SEO audit is a comprehensive analysis of your website's technical aspects, including page speed, mobile responsiveness, and website architecture. According to a Gartner report, 80% of businesses that conduct regular technical SEO audits see an improvement in their website's search engine rankings.
Key Components of a Technical SEO Audit
- Website crawlability and indexing
- Page speed optimization
- Mobile responsiveness and usability
- Website architecture and internal linking
- Technical SEO audit tools like Google Search Console and Ahrefs
Comparison of Technical SEO Audit Tools
| Tool | Features | Pricing |
|---|---|---|
| Ahrefs | Website crawl, keyword research, backlink analysis | ₹8,000/month |
| SEMrush | Technical SEO audit, competitor analysis, keyword research | ₹12,000/month |
| Google Search Console | Website crawl, search engine rankings, keyword research | Free |
Step-by-Step Guide for Indian SMBs
- Conduct a website crawl: Use tools like Ahrefs or SEMrush to crawl your website and identify technical issues.
- Optimize page speed: Ensure your website loads within 3 seconds to improve user experience and search engine rankings.
- Improve mobile responsiveness: Ensure your website is mobile-friendly and responsive to cater to the increasing mobile user base.
- Fix website architecture issues: Ensure your website has a clear hierarchy and internal linking structure.
- Monitor and analyze results: Use tools like Google Search Console to monitor and analyze your website's search engine rankings and traffic.
Common Mistakes to Avoid
- Not conducting regular technical SEO audits
- Not optimizing for page speed and mobile responsiveness
- Not using the right technical SEO audit tools
- Not monitoring and analyzing results
Key Takeaways
- A technical SEO audit is essential for improving your website's online visibility
- Regular technical SEO audits can improve your website's search engine rankings
- Using the right technical SEO audit tools is crucial for identifying and fixing technical issues
- Optimizing for page speed and mobile responsiveness is essential for improving user experience
- Monitoring and analyzing results is crucial for measuring the success of your technical SEO audit
Frequently Asked Questions
Q: How much does a technical SEO audit cost in India, and is it worth the investment for my small business?
A technical SEO audit in India can cost anywhere from ₹15,000 to ₹50,000 or more, depending on the scope and complexity of the project. However, considering that a well-executed SEO strategy can increase website traffic by 20-30% and boost conversions by 15-25%, the investment can be well worth it. For example, a ₹25,000 audit can potentially lead to a 25% increase in sales, resulting in an additional ₹1,00,000 in revenue per month.
Q: How long does a technical SEO audit typically take to complete, and when can I expect to see results?
A technical SEO audit can take anywhere from 2-6 weeks to complete, depending on the size of the website, the complexity of the issues, and the auditor's workload. On average, a comprehensive audit can take around 4 weeks, and you can expect to see improvements in website traffic and rankings within 6-12 weeks after implementing the recommended changes. For instance, a study by Ahrefs found that 60% of websites see significant improvements in rankings within 3-6 months after implementing SEO changes.
Q: Is a technical SEO audit suitable for my small business with only 5 employees, or is it more geared towards larger enterprises?
A technical SEO audit is suitable for businesses of all sizes, including small businesses with only 5 employees. In fact, a study by SEMrush found that 70% of small businesses with fewer than 10 employees see significant improvements in website traffic and rankings after implementing SEO changes. With a limited budget, it's even more crucial to ensure that your website is technically sound and optimized for search engines to maximize your online visibility.
Q: I've heard that technical SEO audits are a one-time fix, and once the issues are resolved, my website will be set for life - is this true?
This is a common misconception - technical SEO audits are not a one-time fix, but rather an ongoing process. Search engines like Google constantly update their algorithms, and websites require regular maintenance to ensure they remain technically sound and optimized. In fact, a study by Moz found that 40% of websites experience technical SEO issues within 6 months of an audit, highlighting the need for regular check-ups and maintenance.
Q: I'm interested in getting a technical SEO audit for my business, but I'm not sure where to start - what's the first step I should take?
To get started with a technical SEO audit, the first step is to research and shortlist potential audit companies in India, considering factors like their expertise, experience, and client testimonials. Next, reach out to the shortlisted companies and ask for a proposal outlining their approach, methodology, and pricing - this will help you compare and contrast different options. For example, you can ask for a free consultation or a sample audit report to gauge their expertise and quality of work.
