As content strategists and developers at 'We Do IT With AI,' we're constantly adapting our approach to modern web development. The recent Pew Research finding that 60% of users consume AI summaries in search has significantly shifted how we approach landing page and web app optimization for our SMB clients. This post details our strategy for leveraging structured data and conversion-focused design to ensure local businesses thrive in an AI-dominated search landscape.
More Customers: Google AI Overviews & Your Local Business
Imagine a potential customer, craving a delicious meal or needing a quick haircut, typing their request into Google. For years, Google would show them a list of websites. They'd click, browse, and maybe make a call or a reservation. Simple, right?
Now, something has changed. When they search, Google often provides an AI-generated summary right at the top, answering their question directly. This isn't just for complex topics; it's happening for local businesses like yours too. A recent Pew Research study shows that 60% of Americans now read these AI summaries in search results. This isn't a future trend; it's how a majority of your potential customers are already looking for you. If your website isn't ready for this shift, you're not just missing out—you're being overlooked.
What it costs your business today
If six out of ten people are getting their initial answers from Google's AI summaries, what does that mean for your restaurant, hotel, salon, or retail store? It means:
- Lost Traffic and Engagement: Customers might get enough information from the AI summary (your operating hours, address, a menu item description) and never click through to your website. No click means no direct engagement with your unique offerings, no chance to impress them with your beautiful photos, special promotions, or direct booking system.
- Missed Conversion Opportunities: An AI summary won't prompt a reservation via WhatsApp, show your latest promotions, or guide them through a booking process. It's a summary, not a salesperson. If your website isn't optimized to not only appear in these summaries but also to compel a click and immediate conversion, you're leaving money on the table.
- Outdated Online Presence: Your existing website might be functional, but if its content isn't structured in a way that Google's AI can easily understand and use to generate compelling summaries (and encourage clicks), you're at a disadvantage against competitors who are adapting.
Think about it: 60% of people getting a quick answer and moving on without seeing your carefully crafted landing page, your easy WhatsApp chat, or your online booking form. That's a huge chunk of potential business simply fading away because your online presence isn't speaking the language of today's AI-driven search.
The actual fix: Optimize for AI Overviews and irresistible clicks
The good news is you don't need to be an AI expert to thrive in this new landscape. You just need a website built for it. Here’s what it takes:
1. Structured Data (Schema Markup): Speaking Google's Language
This sounds technical, but it's really just a way of labeling your website's information so Google (and its AI) can understand it perfectly. It's like telling Google, "Hey, this is my restaurant's name, these are my opening hours, this is my menu item, and this is its price." When Google understands your data clearly, it's more likely to include it accurately and prominently in its AI Overviews.
For a local business, specific schema types are crucial:
-
LocalBusiness: For your basic contact info, address, phone, website. -
Restaurant,Hotel,BeautySalon: More specific details relevant to your industry. -
OpeningHoursSpecification: Clear daily operating hours. -
Product/Offer: For specific items you sell or services you provide.
Here's a simplified example of what this looks like for a restaurant. This code lives in the background of your website, quietly telling Google everything it needs to know:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "Sabor Tico Restaurant",
"image": "https://www.wedoitwithai.com/images/sabor-tico-logo.webp",
"url": "https://www.wedoitwithai.com/sabor-tico",
"telephone": "+506-8888-8888",
"address": {
"@type": "PostalAddress",
"streetAddress": "Avenida Central, Calle 3",
"addressLocality": "San José",
"addressRegion": "SJ",
"postalCode": "10101",
"addressCountry": "CR"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "9.9328",
"longitude": "-84.0795"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday", "Tuesday", "Wednesday", "Thursday", "Friday"
],
"opens": "11:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "12:00",
"closes": "23:00"
}
],
"servesCuisine": "Traditional Costa Rican",
"priceRange": "$$"
}
</script>
2. Clear, Concise, and Click-Worthy Content
Even with the best structured data, your actual content needs to be excellent. Think about what a customer needs to know to choose your business. AI Overviews often pull snippets directly from your headings and paragraphs. Make them count:
- Answer Questions Directly: If someone searches for "best coffee in San José," your page should have a clear heading like "Why Our Coffee is the Best in San José." Then, provide the answer concisely.
- Highlight Your Unique Selling Proposition: What makes you special? Locally sourced ingredients? Unique ambiance? 24/7 service? Make this clear and easy for AI to understand and summarize.
- Go Beyond the Summary: If Google's AI provides basic info, your website needs to offer more to entice a click. This could be detailed menus, photo galleries, customer testimonials, specific room availability, or exclusive offers not found elsewhere.
Here’s how clear content combined with an immediate call to action looks:
<h2>
Menú Diario Fresco: Platos Caseros con Ingredientes Locales
</h2>
<p>
Cada día preparamos los platillos más auténticos de Costa Rica, usando solo ingredientes de la región.
Perfecto para almuerzos rápidos y cenas acogedoras.
</p>
<a href="https://wa.me/50688888888?text=Hola%2C%20quisiera%20reservar%20una%20mesa" class="whatsapp-button">
Reservar Mesa por WhatsApp Ahora
</a>
3. Blazing Fast & Mobile-First Design
An AI summary is fast. If a customer clicks through to your website, they expect the same speed. A slow-loading site, especially on mobile, is a guaranteed way to lose a potential customer. Google heavily favors fast, mobile-responsive websites for rankings and AI inclusion. Your site must load in under 2-3 seconds on a phone, or 53% of visitors will leave.
4. Direct Conversion Paths (WhatsApp, Booking Forms)
Once a customer lands on your page (after reading an AI summary), they are often looking to take immediate action. Don't make them search for it! Prominent WhatsApp buttons, clear booking forms, or direct contact numbers are essential. We've seen businesses increase leads by X% simply by integrating WhatsApp clearly on their landing pages.
DIY vs. Hire Us: Your Best Path to More Customers
You could try to implement all these changes yourself. Learning how to properly apply schema markup, write AI-friendly content, optimize for speed, and build a conversion-focused design takes significant time and technical skill. Platforms like Wix or Squarespace can get you online, but they often lack the granular control needed for deep AI optimization and blazing fast performance without ongoing manual work. You'd spend dozens of hours researching, implementing, testing, and still might miss key details.
Alternatively, for just $100/month, our agency, We Do IT With AI, takes care of everything. We build modern, AI-assisted landing pages and web apps from scratch, ensuring your content is structured for Google AI Overviews, your site loads lightning-fast on mobile, and you have direct conversion paths like WhatsApp integration. This fee covers hosting, database, maintenance, and content updates, freeing you to focus on your business while we bring you more customers.
Real Case: El Rincón del Café, San José
El Rincón del Café, a cozy coffee shop in downtown San José with 10 tables and a loyal local following, struggled to attract new tourists who searched online. Their old website was slow, offered no direct booking, and its content wasn't structured for Google's AI. Customers would search "cafeterías con wifi San José" and get an AI summary that mentioned El Rincón, but with no strong call to action to visit or reserve. We rebuilt their site with optimized schema markup for Cafe and LocalBusiness types, crafted concise content highlighting their free Wi-Fi and artisan pastries, and added a prominent WhatsApp button for orders and questions. Within two months, El Rincón reported a 30% increase in walk-in customers found via Google Search, directly attributing it to their improved visibility and call-to-action effectiveness after appearing in AI Overviews and encouraging clicks.
FAQ
### How do I know if my business appears in Google AI Overviews?
The easiest way is to search for your business (e.g., "[Your Business Name] [City]") or common queries related to your services (e.g., "best [service] near me"). If an AI summary appears, check if your business is mentioned. We also use specialized tools to monitor your visibility in these summaries and report back to you.### Do I need to change my entire website?
Not necessarily your entire visual design, but definitely your content strategy and technical backend. To effectively compete for AI Overviews and capture clicks, your website needs highly structured data (Schema markup), clear and concise content, and fast mobile performance. We focus on rebuilding or optimizing these core elements to bring you tangible results without unnecessary overhauls.### How long does it take to see results?
While Google's AI and search rankings are dynamic, you can often see initial improvements in visibility and click-through rates within 2-4 weeks after your site is optimized and re-indexed. Significant increases in leads and bookings typically manifest within 2-3 months as Google fully processes the changes and your site gains authority.
Ready to make sure your business captures the 60% of customers reading AI summaries? Don't let your competitors get ahead. Book a free assessment with WeDoItWithAI today and see how a modern, AI-ready website can transform your leads.
Book a free assessment at WeDoItWithAI
Architecture Overview: Building AI-Ready Landing Pages
Our approach to building AI-assisted landing pages and web apps for small/medium businesses (SMBs) is centered around performance, SEO, and direct conversion. We utilize modern web frameworks and cloud infrastructure to ensure our clients' sites are not just functional, but also highly visible and effective in the era of Google AI Overviews.
[User (Mobile/Desktop)]
|
v (AI-powered Search Query)
[Google Search Engine] -- (Generates AI Overviews)
|
v (Structured Data & Optimized Content Feed)
[weDoITwithAI Landing Page (Next.js/React App)]
|
v (Fast Loading, Mobile-First, Direct CTAs)
[Vercel (Global Edge Network)] -- (Serverless Functions) --> [Database (PostgreSQL/MongoDB)]
|
v (WhatsApp Integration, Booking Forms)
[Business Conversion (Leads, Bookings)]
Components Explanation:
- User: Interacts with search engines, increasingly consuming AI-generated summaries.
- Google Search Engine: Interprets queries and generates AI Overviews, drawing information from well-structured websites.
- weDoITwithAI Landing Page (Next.js/React App): Our core offering. These are performant, modern web applications built with Next.js or React, enabling Server-Side Rendering (SSR) or Static Site Generation (SSG) for optimal SEO and speed. They incorporate semantic HTML and extensive JSON-LD Schema markup (
LocalBusiness,Restaurant,Product, etc.) to explicitly tell AI what content is on the page. - Vercel (Global Edge Network): We deploy our applications on Vercel for unparalleled speed and reliability. Its global CDN ensures content is delivered quickly to users worldwide, a critical factor for both user experience and Google's ranking algorithms. Serverless functions handle dynamic data interactions efficiently.
- Database (PostgreSQL/MongoDB): For web apps requiring dynamic content, booking management, or user data, we integrate robust and scalable databases.
- Business Conversion: Our pages are designed with clear, prominent Calls to Action (CTAs), often featuring direct WhatsApp integration for instant communication and booking forms to convert AI-referred traffic into tangible leads and sales.
This architecture ensures that our clients' websites are not only capable of feeding rich, structured information to AI Overviews but also provide an exceptional, conversion-focused experience for users who click through, maximizing their online business potential.
Want This Implemented for Your Business?
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