Most B2B content agencies still optimize exclusively for Google rankings. But the research channel is changing: B2B buyers now use Claude, ChatGPT, and Perplexity alongside Google, and LLMs don't rank content -- they cite it.
The signals that make content citable are structurally different from SEO signals.
Read the full breakdown: What makes content LLM-citable vs Google-ranked
The post covers:
- A 5-row comparison table: Google-optimized vs LLM-citable signals
- A 10-minute manual citation check you can run today
- 5 specific asks to bring to your next agency check-in
No framework theory. Just the brief changes that move the needle.
If your brand isn't appearing in AI-generated answers, a LLMRadar Audit () shows exactly which pages are cited, which are invisible, and what to fix.
