Default Magento search and category navigation are fine for small catalogs; they become revenue leaks when shoppers cannot find variants, synonyms, or high-margin collections. Towering Media's search and navigation extension lane groups tools that improve discovery without replacing your entire PIM. Zero-result searches are often merchandising problems disguised as search bugs. Large catalogs outgrow default layered navigation faster than teams expect after the first major assortment expansion. B2B part-number search exposes gaps long before B2C teams notice.
Who needs this
Mid-market Magento merchants with large SKU counts, synonym-heavy catalogs, or complex category trees. Teams evaluating layered navigation upgrades alongside Search Intelligence. B2B catalogs where part numbers, aliases, and hidden categories determine whether a buyer finds stock.
Why teams adopt it
Monolithic search replacements are expensive and risky. Modular extensions let you improve layered navigation, synonyms, and merchandising rules incrementally. Search Intelligence covers AI-assisted relevance; the search-navigation category addresses structural findability gaps in category trees and filters. Agencies can standardize on a toolkit rather than pitching a rip-and-replace search platform for every RFP. Review site search logs monthlyârecurring zero-result terms are your backlog for navigation and synonym work. Category managers should see the same zero-result list as search merchandisers.
Key features
- Extension category focused on findability and browse paths
- Complements Search Intelligence for AI-assisted relevance
- Supports merchandising workflows beyond core Magento layered nav
- Agency-tested patterns for B2B and B2C catalogs
- Modular add-ons instead of a monolithic search replacement
- Targets zero-result queries and weak category paths incrementally
- Keeps PIM and ERP integrations intact while improving discovery
Learn more
Explore the Magento 2 search and navigation extensions for setup details, compatibility notes, and licensing.
Search is a sales channel. If zero-result queries show up in reports every week, navigation tooling deserves the same roadmap priority as checkout performance. Pair browse improvements with synonym governance so marketing and search teams share one vocabulary. Export search logs monthly to prioritize category and filter investments. Findability work compounds when you fix the same synonym gaps shoppers hit every week.
Branden Thomas, cofounder of Towering Media Co. https://toweringmedia.com
