Traditional search is no longer the only way people discover products. Millions of users now ask AI assistants for buying advice, product comparisons, and personalized recommendations.
This shift is creating new opportunities—and new challenges—for e-commerce stores, affiliate marketers, and content creators. If your website isn't optimized for AI-driven discovery, you could miss a growing source of traffic.
In this article, I explore:
Why AI shopping assistants are becoming popular
How ChatGPT and Perplexity influence buying decisions
What online businesses can do to stay visible
The future of AI-powered commerce
