Affiliate marketing is one of the fastest ways to grow your course business without spending money on ads.
The best part? Kajabi already includes affiliate tools, so you can start building an affiliate program in minutes.
In this guide, you'll learn what Kajabi affiliate marketing is, how to set it up, and how to find your first affiliates.
What Is Kajabi Affiliate Marketing?
Kajabi affiliate marketing allows other people to promote your products in exchange for a commission.
Here's how it works:
- You create an offer in Kajabi.
- You assign a commission rate.
- Kajabi generates a unique affiliate link.
- An affiliate shares the link.
- When someone buys through that link, the affiliate earns a commission.
Because you only pay after a sale happens, there is very little risk involved.
Why Kajabi Works So Well for Affiliates
Unlike many platforms, Kajabi includes affiliate management tools without requiring additional software.
Some built-in features include:
- Real-time tracking dashboards
- Unique affiliate links
- Automated commission tracking
- Integration with Kajabi products and offers
Research shows affiliate marketing drives approximately 16% of all online sales, making it one of the most effective customer acquisition channels available today.
How to Set Up an Affiliate Program in Kajabi
Step 1: Turn On Affiliate Tracking
- Log in to Kajabi.
- Open Settings.
- Select Affiliates.
- Enable affiliate tracking.
Step 2: Create Your Affiliate Offer
- Go to Sales.
- Open Offers.
- Select the product you want affiliates to promote.
- Enable affiliate tracking for that offer.
Step 3: Choose a Commission Rate
A commission rate between 25% and 40% is often attractive enough to encourage quality partners to promote your products.
For subscription-based products, consider recurring commissions.
Step 4: Share Affiliate Links
Kajabi automatically creates unique tracking links for each affiliate.
Send those links to approved partners so they can begin promoting your offer.
Step 5: Test Everything
Before launching:
- Click your own affiliate link.
- Verify that clicks appear in your dashboard.
- Confirm tracking is working correctly.
This simple test can prevent future tracking issues.
Choosing the Right Commission Structure
Different commission models work for different products.
One-Time Commissions
Best for:
- Course launches
- Single-payment products
Typical range: 20%–40%
Recurring Commissions
Best for:
- Memberships
- Subscription products
Typical range: 10%–30%
Tiered Commissions
Best for:
- High-performing affiliates
- Long-term partnerships
Typical range: 25%–50%
Bonus Commissions
Best for:
- Rewarding top performers
- Launch promotions
Typical range: 5%–15% additional commission
Studies indicate recurring commission models can significantly increase affiliate engagement and promotion efforts.
How to Find Your First Kajabi Affiliates
Many creators struggle with recruitment.
Fortunately, your first affiliates may already be part of your audience.
Start With Your Existing Community
Your best affiliate candidates include:
- Current students
- Email subscribers
- Existing customers
- Community members
People who already trust your product are often the easiest partners to recruit.
Use Social Platforms
You can also find affiliates through:
Facebook Groups
Join niche-specific groups where creators and educators are active.
Search for professionals who create content related to your niche.
YouTube
Look for creators with audiences between 1,000 and 50,000 followers.
These micro-creators often have highly engaged communities.
Communities such as r/OnlineCourses can help you connect with potential partners.
A Simple Affiliate Outreach Formula
Keep your outreach message short and personalized.
A simple framework:
- Compliment something specific about their content.
- Briefly explain your offer.
- Mention the commission rate.
- Include a signup link.
This approach feels personal while keeping the conversation focused.
Additional Recruitment Strategies for 2026
Want more affiliate applications?
Try these methods:
Create an Affiliate Landing Page
Build a dedicated page that explains:
- Commission rates
- Cookie duration
- Payment schedule
- Program benefits
Promote Your Program on Social Media
Short-form videos can attract potential affiliates who already work in your niche.
Add Affiliate Invitations to Emails
Include affiliate program invitations in:
- Thank-you emails
- Customer onboarding sequences
- Student newsletters
Partner With Micro-Influencers
Smaller creators often have stronger audience trust and higher engagement rates than larger influencers.
As your affiliate program expands, using Kajabi automation workflows can help automate onboarding, follow-ups, and affiliate communication, saving time while increasing conversions.
Common Kajabi Affiliate Marketing Mistakes
Avoid these common problems:
Offering Low Commission Rates
Commissions below 20% often struggle to attract quality affiliates.
Skipping the Welcome Email
New affiliates need:
- Instructions
- Resources
- Promotional assets
Provide these immediately after approval.
Ignoring Performance Data
Review affiliate performance regularly and reward top performers.
Recruiting the Wrong Audience
Affiliates should serve the same audience you want to reach.
Not Providing Marketing Materials
Helpful assets include:
- Email templates
- Social media posts
- Promotional graphics
- Banner ads
The easier you make promotion, the better your results.
Affiliate Marketing Strategy for Kajabi Beginners
Growing an affiliate program takes consistency.
Create Content That Attracts Affiliates
Develop an affiliate page on your website and share it regularly.
Highlight:
- Commission rates
- Cookie length
- Payment terms
- Program benefits Learning how to create effective Kajabi email campaigns can help you build stronger relationships with potential partners and increase affiliate signups.
Use Video Content
Short educational videos can introduce your affiliate program to potential partners.
Stay in Touch
Regular communication helps affiliates stay motivated.
Share:
- Performance updates
- Marketing ideas
- Product updates
- Special promotions
Strong communication often leads to better affiliate performance over time.
References
The Role of Affiliate Marketing in E-Commerce Revenue Attribution. Journal of Marketing Research
Incentive Structures in Partner and Affiliate Programs. Harvard Business School Working Paper
Building and Sustaining Buyer–Seller Relationships. Journal of Marketing
Conclusion
Kajabi makes affiliate marketing simple.
Turn on affiliate tracking, create a competitive commission structure, and start reaching out to potential partners.
Your first affiliates may already be customers who love your products.
Start small, stay consistent, and focus on building relationships.
The sooner you launch your affiliate program, the sooner you can begin generating sales through partners.
FAQs
How do I get affiliates for Kajabi?
Start with your existing students, customers, and email subscribers. Then expand your outreach through LinkedIn, Facebook Groups, YouTube, and niche communities.
What is a good affiliate commission rate?
Most digital products perform well with commissions between 25% and 40%. Memberships often use recurring commissions between 15% and 30%.
Can I create affiliate links in Kajabi?
Yes. Kajabi automatically generates unique tracking links for approved affiliates.
Is Kajabi good for affiliate marketing beginners?
Yes. Kajabi includes built-in affiliate tools that require no coding or third-party software.
Authored by: Laiba Ayaz
