The GEO Visibility Gap Is Closing Fast
Your website ranks on Google. Your domain authority is solid. But ChatGPT, Perplexity, and Claude are generating answers to search queries without linking to you—and your competitors are already showing up in those AI model responses. This is the new visibility frontier, and traditional SEO alone won't close the gap.
Generative Engine Optimization (GEO) is the discipline of making your content discoverable, trustworthy, and citable inside large language models. It's not SEO. It's not paid placement. It's structured positioning inside the training and retrieval systems that power conversational AI. If you're chasing qualified leads from professionals, operators, and decision-makers who use AI-native search tools, GEO is no longer optional.
Here's what this article covers: what Modulus actually ships on day one, how we price it, which AI engines drive measurable results, and exactly how to know if this is worth your budget.
Week One: What Ships
Content Audit & Citation Mapping
We begin with forensic analysis. Our team maps your existing content against the query patterns and retrieval behaviors of GPT-4, Claude 3, and Perplexity. We identify which pages are already being cited in AI responses (your "natural" GEO wins) and which high-value topics are being answered by competitors instead.
You receive a detailed audit document within 5 business days. It names specific content gaps, suggests rewrite priority, and flags pages where structured data changes will unlock AI discoverability.
Foundational Structured Data Implementation
LLMs don't read prose the way humans do. They retrieve content through embeddings, citations, and schema signals. In week one, we deploy Schema.org markup (Article, FAQPage, Product, Service, Organization) to the top 15–25 pages identified in the audit. This signals semantic context to AI systems and increases the likelihood your content is ranked and cited in AI-generated responses.
You see this live in your codebase by end of week one. No content rewrite needed yet—just the markup layer that AI systems use to understand what you sell and why it matters.
Baseline Performance Report
We establish metrics: how often your content appears in ChatGPT responses today, average citation depth (partial quote vs. full mention), and competitive positioning on 10–15 core queries. This baseline lets you measure impact in week four and month one.
Pricing & What You're Actually Buying
GEO is priced per engagement phase, not per word or page. A typical Modulus GEO contract starts at $4,500/month (3-month minimum) and scales to $12,000–$18,000/month for enterprise teams managing multiple domains or vertical markets.
That fee covers:
Monthly content strategy & AI-native audit updates
Structured data deployment & schema optimization
Citation tracking across GPT, Claude, Perplexity, AI Overviews
Competitive intelligence reporting (who's being cited instead of you)
A dedicated GEO strategist (not a tool—a person)
GEO is not a set-it-and-forget-it channel. Your competitors are iterating daily. Your content strategy has to move as fast as LLM training cycles do.
If you need custom AI model fine-tuning, retrieval-augmented generation (RAG) setup, or API integration, that's a separate scope (starting at $8,000) and handled by our AI/ML team. Most GEO customers don't need it month one.
Which AI Engines Actually Matter for Your Business
Not all generative engines drive equal value. ChatGPT reaches 200M+ weekly users. Perplexity converts researchers and analysts. Claude dominates enterprise workflows. Google's AI Overviews influence 1B+ search sessions monthly.
In month one, we identify which engine aligns with your customer journey. B2B SaaS? Claude + Perplexity. Consumer products? ChatGPT + AI Overviews. Professional services? All four, plus enterprise search platforms. We then concentrate first-month effort on the two channels with highest qualified-lead potential for your vertical.
Work with us on this
If you're reading this, you've already felt the pressure. Your sales team is asking: "Why isn't our product showing up when clients ask Claude about solutions?" Your marketing team is scrambling to understand what GEO even is. You're shortlisting vendors and need clarity on what actually ships and what it costs.
We ship a structured foundation in week one: an audit, foundational markup, and baseline metrics. From there, we iterate. By week four, you'll see whether your content is gaining traction in AI responses. By month three, you'll know the actual lead volume and deal velocity from GEO-driven visibility.
This is a commitment to a new channel. But it's not experimental. We measure it. We report it. We scale it if it works.
Ready to close the visibility gap inside ChatGPT, Claude, and Perplexity? Schedule a GEO discovery call with our team. We'll map your current AI citation profile and show you exactly what week one looks like for your business. Start with Generative Engine Optimization (GEO) today.
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Originally published on the Modulus1 insights blog. Browse more analysis on AI, SEO, and automation.
