3,200 monthly visitors in 6 months. Here's what worked, what didn't, and what Google's algorithm actually rewards now.
When I launched Pickuma in November 2025, I had 0 organic visitors. Not "very few" — literally zero. I'd check Google Search Console and see a flat line at 0 impressions, 0 clicks. Six months later, I'm at 3,200 monthly organic visitors and 48,000 monthly impressions across 480 ranking keywords. Here's what actually moved the needle.
Google in 2026: What's Different
Google has changed more in the last 12 months than in the previous five years combined. Three things matter now that didn't matter before:
First, AI Overviews are eating informational queries. When someone searches "what is the best AI code editor," Google shows an AI-generated answer at the top of the page. No blue links. No chance for my article to get the click. I've lost approximately 12% of my potential traffic to these overviews on informational queries. The solution? I stopped targeting "what is X" queries almost entirely. Every article I write now targets either comparison queries ("Cursor vs Copilot") or purchase-intent queries ("best AI coding tool for TypeScript"). AI Overviews don't cover these as aggressively — yet.
Second, EEAT is real and unforgiving. Google's algorithm in 2026 is remarkably good at detecting whether you've actually used the tools you're writing about. My early December articles — the ones where I tested each tool for 2–3 hours — ranked on page 3 or 4. The articles I wrote after January, where I spent 8–15 hours with each tool, ranked on page 1 within 3 weeks. The difference wasn't just depth. Google seems to pick up on the specificity of the language. When I wrote "the UI lags noticeably when you have more than 12 open files" instead of generic "performance could be improved," rankings jumped within days.
Third, backlinks still matter, but relevance trumps volume. I have 37 referring domains linking to Pickuma. That's not a lot. But 23 of them are from developer blogs, programming subreddits, and GitHub discussions. One link from a Hacker News comment thread sent 1,800 visitors and — more importantly — boosted my domain authority enough to lift 12 other articles by an average of 4 positions. I'll take one relevant link from a developer community over 50 links from generic blog directories any day.
Keyword Strategy: The Long Tail Is Everything
I don't target short keywords. I can't compete with TechCrunch or GitHub's blog for "best AI tools." Nobody can.
Instead, I target queries like:
- "cursor vs copilot for vue 3 typescript 2026"
- "affiliate programs for software review blogs"
- "is warp terminal worth paying for 2026"
- "cursor ai worth it for solo developer"
These are queries with 50–300 monthly searches each. But they convert. My click-through rate on long-tail queries is 14.2% (Google Search Console, last 90 days). On broader queries where I rank on page 3, it's 0.8%.
My process: Before writing any article, I spend 45 minutes in Ahrefs' free keyword tool and Google's autocomplete. I map out 8–15 long-tail variations of my topic. Every H2 and H3 in the article targets one of these variations organically — I don't keyword-stuff, but I make sure each section header maps to something people actually search for.
For example, my article "Cursor vs GitHub Copilot: 14-Day Deep Dive" targets "cursor vs copilot 2026" (700 searches/month), "cursor ai vs github copilot typescript" (90), "cursor ai pricing vs copilot" (140), and 11 others. It ranks #1–3 for 8 of those 14 targets. The article took 23 hours to research and write. It's brought in an estimated 2,700 page views in 4 months. That sounds low — but each of those visitors reads for 4+ minutes and has a 3.8% conversion rate to clicking an affiliate link. I'll take 100 of those over 10,000 bounce-traffic visitors from a viral tweet.
Technical SEO: The Boring Stuff That Actually Works
Here's what I did that moved rankings:
Core Web Vitals at 100/100. Every article page scores 100 on PageSpeed Insights (desktop) and 98+ on mobile. I check this religiously before publishing. Cloudflare Pages helps — the CDN edge caching means TTFB is 34ms globally. But the real work was cutting JavaScript: zero client-side rendering, zero tracking scripts (Plausible is a 1 KB script that loads async), zero chat widgets, zero newsletter popups that block content. The page is 34 KB total. Google rewards this.
Structured data everywhere. Every article has Article schema, BreadcrumbList schema, and Organization schema. Tool review pages also have Product schema with review, aggregateRating, and offers. This gets me rich results for about 15% of my articles — review stars, breadcrumb paths, and author bylines in the SERP. Rich results boost CTR by roughly 30% in my experience (comparing same-position results with and without rich snippets in GSC).
Internal linking is my superpower. I maintain a spreadsheet (yes, a spreadsheet — not a fancy internal linking tool) that tracks every article and its 3–5 target pages to link to. Every new article I publish links to 3–5 older articles with descriptive anchor text. When I update an old article, I add 2–3 links to newer articles. This is tedious. I hate doing it. But my internal link graph is the reason new articles rank in 3 weeks instead of 3 months. Google crawls Pickuma every 8 hours now because the site structure signals freshness.
Clean URL structure. Every article lives at /articles/cursor-vs-copilot-review/. No dates in URLs (I update articles regularly and don't want to appear stale). No .html extensions. No query parameters. Pure, descriptive slugs. This is table stakes for 2026 but I'm amazed how many blogs still get this wrong.
What Failed: The SEO Tactics That Wasted My Time
Blog directories: I submitted Pickuma to 14 blog directories in my second month. Total traffic from all of them: 11 visitors in 5 months. Some of these directories have domain authorities in the single digits. Google treats them as link farms now. Skip this entirely.
"Skyscraper technique": You know the one — find a popular article, write something 2x better, then email everyone who linked to the original. I tried this twice. I wrote a 3,800-word guide to AI code editors after finding a 1,200-word article with 80 backlinks. Emailed 42 people who linked to the original. Got 3 responses (all "no thanks"). Zero backlinks. The technique works if you already have relationships in the niche. As a new blog, nobody cares about your "definitive guide." Write for readers, not for backlink prospecting.
Social media as SEO: I thought Twitter threads would drive SEO traffic indirectly through brand searches and backlinks. I posted 30 threads in 3 months. Total brand searches in Google: 42 in 6 months. Total backlinks from Twitter: 0. Social is a distribution channel, not an SEO channel. Treat them separately.
Publishing frequency as a ranking signal: In month one, I published 6 articles in one week hoping Google would see me as "fresh" and "active." Rankings didn't budge. What moved the needle was publishing one comprehensive article every 4–5 days with consistent quality. Google doesn't care about frequency. It cares about whether you answer the query better than anyone else.
The Timeline: When Rankings Actually Kick In
Here's the real timeline from my Google Search Console data, not the "rank in 6 months" fantasy I read everywhere:
- Month 1 (Nov 2025): 0 organic clicks. 12 impressions. The "sandbox" is real.
- Month 2 (Dec 2025): 23 clicks. 480 impressions. My first ranking — #42 for "cursor ai review." Celebrated like a child.
- Month 3 (Jan 2026): 340 clicks. 3,100 impressions. The jump came when I added Product schema to my tool reviews. Rich snippets started appearing. Something clicked.
- Month 4 (Feb 2026): 890 clicks. 8,400 impressions. My "Cursor vs Copilot" article hit page 1 (position 8) for its main keyword. The HN comment link happened this month.
- Month 5 (Mar 2026): 2,100 clicks. 24,000 impressions. The compounding kicked in. Articles I'd written in month 2 were now ranking for their long-tail targets. I published 7 articles this month — my most productive — and cross-linked aggressively.
- Month 6 (Apr 2026): 2,800 clicks. 48,000 impressions. My top 5 articles now bring in 64% of traffic. The long tail of 75+ articles brings in the rest.
The lesson: months 1–2 are painful and you will question everything. Month 3 is when the schema and structure start working. Months 4–6 are when the content you wrote 90 days ago finally surfaces. SEO is a game of publishing today for traffic in 3 months.
Looking Forward: What Scares Me About SEO
Google is not a stable platform anymore. AI Overviews are expanding. The "People Also Ask" box is getting bigger. Four months ago, a #1 ranking on a 1,000-search/month query might bring 300 clicks. Now, with AI Overviews and expanded SERP features, that same #1 ranking might bring 140 clicks.
I'm betting on two things:
- Deep, opinionated content that AI can't synthesize. An AI overview can summarize the features of 5 AI code editors. It can't tell you which one I'd bet my startup on after 200 hours of testing. The personal, first-person, "I tried this and here's what happened" format is my defense against AI-generated search results.
- Brand as a search destination. People searching "pickuma cursor review" (brand + tool) convert at 8x the rate of people searching "cursor review." Building a brand that developers search for by name is the only sustainable SEO strategy left.
Originally published at pickuma.com. Subscribe to the RSS or follow @pickuma.bsky.social for new reviews.
