The Gap Between SEO and GEO Visibility
Your website ranks on Google. Your organic traffic is solid. But when users ask ChatGPT, Claude, or Perplexity a question that your content answers directly, do those AI engines cite you?
Most B2B teams discover the answer is no—and they discover it too late. By then, a competitor's domain has already been trained into the model's weights or included in the retrieval index. The window to establish authority in generative search is narrowing. You need a GEO readiness audit now, not after your traffic reports show the problem.
AI engines don't just rank you; they decide whether to include you in their answer at all. A 48-hour audit tells you exactly where you stand—and what moves move the needle fastest.
What a 48-Hour GEO Readiness Audit Reveals
A proper audit answers five critical questions:
Is your content architecture visible to AI crawlers? Many sites block important pages with robots.txt rules, noindex tags, or poor internal linking that prevents discovery.
Which AI engines have indexed your domain at all? ChatGPT's training data has a knowledge cutoff. Perplexity and Claude pull from different corpuses. You may already be in one and missing from another.
Are your core pages structured for AI extraction? AI engines prioritize content with clear topic modeling, semantic coherence, and schema markup. A page that performs well in SEO may fail in GEO because it lacks factual density.
Where is your content being cited versus ignored? Running test queries across AI engines reveals which domains get picked up as sources and which remain invisible in answers.
What's your authority score in each engine? Some platforms weight domain trust differently. B2B SaaS domains often start lower than legacy news or .edu sites.
The Audit Workflow
Start by mapping your top 20-30 revenue-driving pages. For each, test queries in ChatGPT, Perplexity, Claude, and Google's AI Overviews using your own keywords. Document which results cite you, which cite competitors, and which omit your domain entirely. Run the same queries without your brand name to see if your unbranded content gets picked up on topical authority alone.
Simultaneously, audit your technical setup: crawlability, indexation signals, structured data, freshness timestamps, and E-E-A-T markers (Expertise, Experience, Authoritativeness, Trustworthiness). AI engines weight these differently than Google, but they're all relevant.
What Success Looks Like in Week One
After a 48-hour audit, you'll have a ranked list of quick wins: pages that should already be cited but aren't (low friction to fix), pages that are cited but could be featured more prominently (opportunity), and pages missing from AI indexes entirely (higher effort, but strategic).
You'll also know which AI engine to prioritize first. If your audience lives in ChatGPT and you're completely absent from its training corpus, that's your north star. If you're already indexed but under-cited, the fix is different—usually structural or content density.
The Competitive Lens
A good audit includes competitive benchmarking: which of your top three competitors are cited most in AI answers, how their content is structured, and what queries favor them. This tells you where the market gap is and whether you're chasing the right topics.
Work with us on this
At Modulus, we ship a complete GEO Readiness Audit in week one. You get a diagnostic report that maps your current visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews—plus a ranked roadmap of the 10-15 changes that will move the needle fastest in your favor. We identify specific pages to optimize, structural changes to make, and content gaps to fill.
This is for B2B teams that depend on brand authority and topical leadership: SaaS companies, professional services, enterprise software, and knowledge-intensive verticals where AI-driven discovery is becoming a first-touch channel. If your competitors are already showing up in AI answers and you're not, you've lost three months of compounding visibility. If they're not, this audit puts you ahead.
Week one delivers the audit and roadmap. Weeks two through four focus on quick structural fixes and content optimization. By month two, you'll see the first lift in AI citations and refined queries returning your answers.
Start here: Book a GEO Readiness Audit with Modulus. We'll run the 48-hour diagnostic, map your visibility gap, and show you exactly which engine to win first and how.
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Originally published on the Modulus1 insights blog. Browse more analysis on AI, SEO, and automation.
