Meta Plus turns visibility into a subscription product, forcing creators to rethink free reach.
Key takeaways
- On Wednesday, May 27, Meta turned reach into a subscription product, and creators should treat that as the real story behind Instagram Plus, Facebook Plus,...
- My view: Meta Plus is the opening move in a broader shift from social media as a free publishing channel to social media as a layered access market. The base produ...
- That should alarm creators, small businesses, and publishers. Not because every paid feature is abusive. Some are harmless. But once a platform sells “extra views,” st...
- May 27 made Meta’s paid-reach strategy explicit
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Canonical source: https://mlxio.com/technology/instagram-plus-paid-reach
