I Replaced Mailchimp With This Tool (And Saved $80/Month)

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I was paying $104/month for Mailchimp when my list hit 4,000 subscribers. No funnels. No course hosting. No affiliate management. Just email.

Then I moved to Systeme.io. My bill dropped to $27/month. I gained funnels, course hosting, and automated sequences I couldn't build affordably before.

Here's exactly how the migration went, what I gave up, and whether it was worth it.

Why I Was Done With Mailchimp

Mailchimp's pricing scales by subscriber count, not by what you actually do with them. At 4,000 subscribers, I was on the Essentials plan at $59/mo — and that was before I realized I needed the Standard plan ($104/mo) for proper automation.

What bothered me more than the price: Mailchimp's automations are clunky. Building a simple welcome sequence with conditional branches took me an hour and still didn't work right. Customer support was slow and unhelpful.

The final straw was realizing I was also paying for:

• A separate landing page tool (Leadpages, $37/mo)
• Nothing for course hosting (was using Gumroad, taking 10% of revenue)

Total monthly tech stack: ~$141/mo. For a newsletter and occasional digital products.

What Systeme.io Replaces

Systeme.io is an all-in-one platform that combines:

• Email marketing (broadcasts + automations)
• Sales funnels (opt-in pages, sales pages, checkout)
• Course/membership hosting
• Affiliate program management
• Blog
• Automation rules

The Startup plan ($27/mo) covers up to 5,000 contacts and unlimited emails. That's it — no per-email charges, no surprise overage fees.

The Migration Process

Step 1: Export from Mailchimp (15 minutes)

Mailchimp exports cleanly. Go to Audience → Export Audience → CSV. You get: email, first name, last name, subscription date, tags.

Note: export your tags. Systeme.io supports tags natively, so your segmentation carries over.

Step 2: Import to Systeme.io (10 minutes)

Contacts → Import → CSV upload. Map the columns. Tags import automatically if they're in your CSV.

One thing to know: Systeme.io will send a confirmation email to imported contacts (you can toggle this off if subscribers already confirmed). I kept it on — a good list re-confirmation.

Step 3: Rebuild automations (2-3 hours)

This is the real work. My Mailchimp automations were:

1. Welcome sequence (5 emails over 10 days)
2. Lead magnet delivery
3. Re-engagement sequence for cold subscribers

Systeème.io's automation builder is simpler than Mailchimp's. Rules use if/then logic: "If tag added → send email → wait 2 days → send email."

Rebuilding 3 sequences took about 2.5 hours including testing.

Step 4: Migrate landing pages (1-2 hours)

Systeme.io's funnel builder replaces Leadpages. I rebuilt my main opt-in page and thank you page using their templates. The editor is drag-and-drop and comparable to Leadpages in functionality.

Step 5: Cancel old tools (5 minutes)

Cancelled Mailchimp. Cancelled Leadpages. Done.

What I Gave Up

I want to be honest about the tradeoffs:

Mailchimp advantages I lost:

• Better email deliverability analytics (Mailchimp's reporting is more detailed)
• Larger template library
• Native integrations with more tools (Shopify, WooCommerce, etc.)
• Brand recognition (clients sometimes ask if I use Mailchimp)

Systeme.io limitations I've hit:

• The email editor is functional but not as polished as Mailchimp's
• A/B testing is simpler
• Third-party integrations require Zapier for anything beyond the basics

For an info-product business or service-based solopreneur, none of these matter much. For e-commerce brands with complex Shopify integrations, Mailchimp may still be the better fit.

The Numbers After 6 Months

The revenue improvement came from two things: better funnel integration (email → sales page → checkout is seamless in Systeme.io) and zero transaction fees on course sales.

Should You Switch?

Switch if:

• You're paying $50+/mo for Mailchimp and have a list under 10,000
• You sell digital products or courses
• You want funnels without paying for a separate tool
• You're just starting out (the free plan is genuinely useful)

Stay on Mailchimp if:

• You have complex e-commerce integrations
• Your team already knows Mailchimp and retraining costs more than the price difference
• You need advanced multivariate testing

Getting Started

The Systeme.io free plan includes 2,000 contacts and all core features. You can migrate and test everything before paying anything.

Migration time estimate: 4-6 hours total, spread over a weekend. The ongoing savings make that a 1-day payback period.

Further Reading

For building email-driven revenue without a big list, Email Marketing Rules by Chad White covers deliverability, list hygiene, and automation strategy in more depth than most courses.