The season pass is arguably the most important monetization invention in Web2 gaming of the last decade. By 2026 the mechanic is firmly embedded in the TON mini-app segment too: almost every notable game ships a season with a progress tracker, a free reward branch and a paid premium branch. The one twist compared to Steam and consoles is that TON rewards are often minted as NFT or jettons and can live outside the player’s account.
This guide walks through how season passes are designed on TON, what their economic properties look like, how they hook into airdrops, and what to check before pressing “buy”.
What a season pass is
In its classic form a season pass is a 4-8 week timer plus a reward track tied to experience. The player completes daily quests, levels up the season, and earns prizes as the level grows. Rewards are split into two branches:
- Free. Everyone who plays actively gets these.
- Premium. Unlocked by buying the pass; parallel to the free track but holds the better items.
The seasonal frame creates urgency — after the season ends, unclaimed rewards are gone (or get downgraded). That’s the “play now or miss out” engine that drives the monetization.
What TON adds to the formula
In TON mini-apps the standard formula gains a few unique layers.
Rewards as on-chain assets. Some prizes are issued as NFT or jettons on TON. That means they belong to the player, not to the game account. They can be sold on a marketplace, gifted, or simply held in a wallet.
Payment in Stars or in jetton. The premium branch is typically bought with Telegram Stars or with the game’s native token. Some projects offer a discount for paying in the token — a clean way to drive demand for it.
Hooks into airdrops. This is where it gets interesting. Activity within a season and/or pass ownership often counts toward a future snapshot. More on that below.
Common approaches across TON games
Without anchoring to specific season names (they change and go stale fast), the typical patterns across notable TON games look like this.
- Catizen-style seasons. A long gameplay cycle with daily quests and cat-progression levels. The premium pass adds boosters, exclusive pets and NFT cosmetics.
- Notcoin-style seasons (Vouchers and later). A series of events with a temporary currency exchangeable for permanent rewards. Less “classic battle pass”, more event-based monetization.
- Hamster Kombat-style seasons. A seasonal “exchange” storyline with new card sets and temporary boosts. The premium entry is more often paid in the native token.
- NFT-track seasons. In some newer games most of the premium-branch value is locked behind NFTs. Each season is both a gameplay event and a mini-launch for a collection.
Exact names and parameters shift season to season, so anchor on the model type, not on “how it was last time”.
Economics: where the money goes
When you buy a premium pass, the money roughly splits like this:
- A portion stays with the platform (the Stars share, if you pay in Telegram Stars).
- A portion goes to the project treasury.
- A portion may flow into the season’s prize pool.
- A portion may fund marketing for the next season.
From the player’s side the key question is how much of what you paid you’ll get back in valuable rewards, versus how much is “enjoyment of finishing the season”. It pays to separate those two honestly before checkout.
!Season passes exploit FOMO — fear of missing temporary content. That’s standard marketing, but in crypto games with volatile tokens the effect intensifies. If you’re buying a pass purely on airdrop rumors, the risk of spending more than the future snapshot is worth is real.
How seasons interact with airdrops
A future-token or follow-up-drop snapshot is the most common “invisible” component of a season pass. Possible patterns:
- Activity as weight. Season level converts directly into snapshot points.
- Purchase as multiplier. The premium pass bumps the coefficient — say x1.5 or x2 on top of activity weight.
- Pass-NFT as the ticket. Sometimes the premium pass is itself an NFT, and ownership at a later date is what counts.
- Direct token rewards. Part of the pass economy returns to the player as jettons or a future drop.
These links aren’t always officially confirmed. Anchor on public documents, not speculative chatter in Telegram groups.
Comparison with Web2 battle passes
To make the TON twist concrete:
| Property | Fortnite / Web2 | TON mini-app |
|---|---|---|
| Rewards | In-game skins and emotes | NFT, jettons, sometimes in-game |
| Reward transferability | Impossible | Via marketplace or wallet |
| Snapshot link | None | Often present, direct or indirect |
| Payment currency | In-game currency | Stars or native jetton |
| Reward lifetime | Cosmetics forever, progress resets | NFT forever, jetton yes |
The TON advantage is that the player genuinely owns several prizes and can dispose of them outside the game. The cost is heavier design work: the team has to ship not only a season but also viable secondary-market liquidity for the rewards.
Pre-purchase checklist
Before clicking “buy premium” it’s worth running through a short list.
- What exactly is on the premium track? Is there an NFT or jetton you’d actually want?
- What’s the realistic chance of finishing the top tier in the time left? If two weeks remain and the top tier needs three hours of play per day, be honest about whether you’ll get there.
- Is the season’s snapshot link disclosed? If yes, where’s the document?
- Which payment currency is cheaper today — Stars or native jetton?
- What happens to your progress and rewards after the season ends?
If you have “no idea” on two of these, postpone the buy until next season, when the terms will be clearer.
A longer view
Season passes are now structurally baked into TON mini-app monetization and won’t disappear any time soon. The opposite is happening — new formats keep appearing:
- Cross-project seasons, where progress in one game partially carries into another.
- Guild seasons, where communities compete as teams.
- Pass-as-launchpool hybrids, where buying the premium pass gates access to a token’s early staking.
That’s a natural evolution of the genre. What matters for the player is to stay clear about the deal: a season pass is both entertainment and a micro-investment. Sometimes entertainment dominates, sometimes investment does — but the real mix depends on the specific game and the specific season.
Bottom line
A TON season pass isn’t a Fortnite clone — it’s a distinct mechanic with a built-in crypto layer. The premium pass can be a justified purchase if you actually enjoy the game, the rewards are real, and the snapshot link is documented. Buying on a “heard there’ll be an airdrop” basis is the familiar road to disappointment.
Spend ten minutes on the checklist above before paying. It won’t make you rich, but it will save you from the mistakes that the project side most reliably profits from.
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