At We Do IT With AI, we focus on building performant, SEO-optimized web solutions for local businesses using modern tech like Next.js and Vercel. Google I/O's focus on AI and user experience isn't a threat to SEO; it's a call for developers to build smarter, faster sites. This post details how we leverage these technologies to ensure SMBs don't just exist online, but truly rank and convert, bypassing the pitfalls of generic platforms.
Imagine a Saturday night. Your restaurant is half-empty, but your competitor's, just a few blocks away, is packed. What happened? Most likely, when someone searched "where to eat nearby" on Google, your competitor showed up on the first page and you were on the third... or not at all. It's not that your food is bad; it's that customers can't find you! In a world where 80% of customers use Google to find local businesses, not showing up is like not existing. And no, Google I/O didn't kill SEO; it just changed the rules, making it even more critical for your business.
Losing Customers and Money Every Day? The Cost of Not Ranking on Google
This is where local business owners, like your restaurant or beauty salon, lose real money. If a potential customer searches for "beauty salon in Escazú" and your salon is on the second page of Google, that customer will likely go to the one that appears first. Let's calculate it: if every month, just 5 new customers found you through Google, and each spent an average of $50, you're letting go of $250 every month. Annually, that's $3,000. That's a significant amount for a small business. And let's not even talk about reputation; a website that loads slowly or looks outdated generates mistrust. Google I/O, Google's annual event, made it clear that they want users to find the best and most relevant results quickly. If your site doesn't comply, they penalize you, and that translates into empty tables, missed appointments, or unsold products.
The Simple Solution for Your Business to Shine on Google
The "secret" to making your local business appear on Google isn't as complicated as it seems, but it requires a job well done. Google I/O didn't "kill" SEO; it just made it smarter. Now Google uses Artificial Intelligence (AI) to better understand what people are looking for and offer even more precise results. This means it's no longer enough to repeat your keyword a thousand times. You need a modern website that is truly optimized, and here's what that entails:
- A Super Fast and Mobile-Friendly Website: Imagine a customer looking for your restaurant on their phone. If your page takes more than 3 seconds to load, 53% will leave. Goodbye customer! Google rewards fast sites that look perfect on any phone. This is achieved with modern technology like Next.js and good hosting like Vercel. They are the foundation for Google to view you favorably.
- Relevant and Quality Content: Your page should answer your customers' questions. If you have a hotel, include information about nearby attractions, clear check-in/out times, and attractive photos. Google's AI is so advanced that it detects the "real value" of your content. Publishing offers, events, or news on your site and in your Google My Business profile is key. It's not just "what" you sell, but "how" you present it.
- Local Optimization (Google My Business): This is where many small businesses fail. Your Google My Business (GMB) profile is your calling card on Google Maps and in local searches. Always keep your information updated: hours, address, photos. Ask your customers for reviews and always respond to them. Google takes this very seriously. When we talk about Google AI, they use this information to understand if your business is "the best" for a user's local search.
- WhatsApp and Call Integration: Make life easy for the customer. A WhatsApp or direct call button on your site makes contacting you instant. Google values "user experience," and ease of contact is fundamental.
To illustrate how to keep content fresh for Google, let's talk about your Google My Business profile. Let's say you want to announce a special offer for the week. Instead of just posting a story on social media, you update your GMB with a post and also make that post appear in an "Offers" section of your own website. This way, Google sees that your site is alive and that you're offering useful information.
Here's a conceptual example of how Google, through its APIs, might process an offer update (so you see it's not magic, but data):
{
"offerName": "2x1 on traditional Costa Rican lunches Tuesday-Thursday",
"description": "Come and enjoy our special promotion on 'casados', valid Tuesday-Thursday from 11 AM to 2 PM. Limited time only!",
"startDate": "2024-07-09T11:00:00Z",
"endDate": "2024-07-11T14:00:00Z",
"offerUrl": "https://www.yourwebsite.com/offers/casados2x1",
"location": {
"placeId": "ChIJbxxxxxxxxxxxxxxxxxxxx", // Your business ID on Google Maps
"name": "Your Restaurant in San José"
},
"category": "restaurant",
"imageUrls": [
"https://www.yourwebsite.com/images/casados-offer.jpg" <!-- Alt text: Two 'casados' plates with plantains, rice, and beans. -->
]
}
This JSON represents the structured information that Google digests to know exactly what your business offers, when, and where. It is this "translation" of your offer into a format that Google understands that truly helps you appear for the right searches. You don't need to know how to program this, but you do need to know that your website should be able to generate and display this information effectively. A site built with tools like Next.js allows this information to be generated dynamically and to be easily visible to Google.
Do It Yourself or Leave It to the Experts?
It's tempting to think, "I can just build something on Wix or Squarespace myself." And yes, you could. But honestly, how much time do you have? And how well will it turn out?
If you decide to do it yourself:
- Time: You could spend weeks, even months, learning to use a platform, designing, uploading content, and then trying to understand how SEO works. Those are hours you're not dedicating to serving your customers or improving your product.
- Hidden Cost: "Free" or very cheap platforms have limitations. Eventually, you'll pay for features you need, a custom domain, or to remove advertising. And most importantly: they will never have the speed and SEO optimization that Google demands today.
- Results: Without a clear strategy and the right technical knowledge, it's very likely that your site will remain on Google's back pages. You'll lose customers by not appearing.
With us at We Do IT With AI, it's different. For $100/month (a fair price for what you'll get), we take care of everything:
- Fast and Modern Websites: We use technologies like Next.js and Vercel to ensure your site loads in under 1 second and looks amazing on any device. (Yes, as fast as 1.2 seconds on 4G, as we achieved for several clients).
- Complete SEO Optimization: We don't just build your page; we optimize it so Google finds you. We manage your Google My Business profile, create relevant content, and ensure all the "structured information" (like the JSON you saw above) is impeccable.
- Maintenance and Updates: Includes hosting, database, security, and we update your content (offers, photos, menus) without you having to lift a finger. Think of the WhatsApp button always working and speed always at its peak.
- Measurable Results: We show you how many customers find you through Google and how this translates into more bookings or sales.
It's like having your own technical team, but for a fraction of what a freelancer would cost and with a level of quality that surpasses generic platforms. Is it worth investing 20 hours of your time in something we do in much less time and with guaranteed results for a monthly payment that doesn't bleed your wallet? We think not.
From "Invisible" to "Booked": The Case of a Beach Hotel
A small family hotel in Manuel Antonio, Costa Rica, struggled to attract direct bookings. Their old website, built on WordPress years ago, took ages to load and was impossible to use on mobile. They didn't even appear on the tenth page when searching for "hotel Manuel Antonio."
They contacted us, and in less than 3 weeks, we launched their new website, built with Next.js and optimized for speed and local SEO. We made sure their Google My Business profile was perfect, with high-quality photos and responses to all reviews.
The result: in the first month, they went from 0 online bookings to an average of 12 direct bookings per week. That's almost 50 bookings a month they used to lose, and which now mean thousands of dollars in additional income. The owner told us: "Now people call us and find us without a problem! Before, they thought we had closed." Their site now loads in 1.5 seconds on 4G, and they have a WhatsApp button that allows them to answer questions instantly. This is a real story of how a good web strategy transforms a local business. You can see examples of our work here.
Frequently Asked Questions
- ### Can I update my website content myself? Yes, absolutely. We give you access to a simple, intuitive control panel so you can modify texts, upload new photos of your products or services, or update schedules without needing to touch a line of code. If you prefer that we do it for you so you can focus on your business, our monthly service includes content updates.
- ### How long does it take to see results on Google? SEO is an ongoing process, but with our methodology, local businesses usually see significant improvements in their Google visibility within the first 4 to 8 weeks. This includes appearing on the first pages for relevant local searches and an increase in calls or WhatsApp messages. Full results, such as stable ranking in top positions, can take between 3 and 6 months, but you'll see new traffic from the start.
- ### Why not just use Wix or Squarespace if they're cheaper? Platforms like Wix or Squarespace are easy to use, but they have important limitations. First, website loading speed is usually much lower than what we can achieve with Next.js. This is critical for Google. Second, their "automatic" SEO optimization is not as deep or effective as custom work. Third, full control over design and functionality is limited. In the long run, initial savings turn into a greater cost due to lost customers and lack of positioning. With us, you get a Google-optimized site from scratch, designed to convert customers, with maintenance included, for a monthly cost similar to those platforms, but with incomparable results. Furthermore, the We Do IT With AI team is constantly aware of the latest Google and AI updates, like those seen at Google I/O, to ensure your business is always one step ahead. For more details, you can consult Google's guidelines on Search Essentials.
Ready for your local business to shine on Google and attract more customers?
Don't let your competitors steal sales just because they appear first. At We Do IT With AI, we create modern, fast, and optimized websites so your business not only appears on Google but converts visitors into real customers. Talk to us without obligation.
Get a quote for your website in 10 minutes via WhatsApp.
No complicated contracts. Cancel anytime. Start getting more customers today!
Architecture Overview: High-Performance SMB Websites
To achieve the sub-second load times and SEO robustness Google demands, especially after updates like those discussed at Google I/O, we employ a modern Jamstack-inspired architecture:
graph TD
A[User's Browser] -->|Request| B(Vercel Edge Network)
B -->|Cached Content (if available)| A
B -->|Static/Server-Side Generated Page| C(Next.js App)
C -->|Fetch Data (API Routes/External API)| D(Headless CMS/Database)
C -->|Static Files (Images, CSS)| E(Cloud Storage like S3)
D -->|AI-driven content generation/optimization| F(Internal AI Tools)
C -->|Re-generate/Deploy| V(Vercel Platform)
F -->|SEO-optimized content| D
V --> B
Component Breakdown:
- Next.js App (C): Our core application framework. Next.js enables Server-Side Rendering (SSR) and Static Site Generation (SSG), crucial for SEO as Google can easily crawl fully rendered pages. Its built-in image optimization and routing also contribute to a stellar user experience and speed.
- Vercel Edge Network (B) & Platform (V): Vercel provides global CDN (Content Delivery Network) for lightning-fast content delivery. Pages are cached at the edge, meaning they load almost instantly for users worldwide. Vercel's platform also handles deployments and serverless functions for dynamic content or API routes.
- Headless CMS/Database (D): We use headless CMS solutions (e.g., Strapi, Sanity.io, or even simple JSON files) or databases (e.g., PostgreSQL, MongoDB) to store content. This allows business owners to easily update text, images, and offers without touching code, which Next.js then fetches and renders.
- Cloud Storage like S3 (E): For static assets like high-resolution images or videos, we use services like AWS S3 or Cloudflare R2 to ensure fast, scalable delivery.
- Internal AI Tools (F): While not customer-facing code, our internal AI tools assist in generating SEO-friendly content suggestions, optimizing meta descriptions, or identifying key local keywords, feeding into the CMS/Database. This ensures the structured data Google loves is always present and relevant.
This architecture not only ensures blazing fast performance and inherent SEO benefits but also provides a robust, scalable, and maintainable solution for small to medium local businesses at an affordable monthly cost.
# Example of a Next.js build and deploy command on Vercel
vercel deploy --prod \
--confirm \
--message "Deploying latest changes for SMB SEO optimization"
This simple command deploys our optimized Next.js application to Vercel's global network, ensuring that all new content and SEO improvements are live and accessible to Google's crawlers within minutes.
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