Tier 5 — Local Domination: GBP, local pack, NAP consistency

Originally published at thatdevpro.com. This article is part of the 14-tier Engine Optimization stack from ThatDevPro, an SDVOSB-certified veteran-owned web + AI engineering studio. You are reading the Dev.to republish; the canonical source is on ThatDevPro.com. Source repo for the AI-citation surfaces: github.com/Janady13/aio-surfaces.

Tier Explanation: Owns every local, map-based, voice-driven, and hyperlocal search result. In 2026, local SEO is no longer just "rank in the 3-pack" — Google's AI-powered local packs, shrinking organic visibility, and zero-click AI summaries mean success depends on GBP activity and freshness, hyperlocal granularity (neighborhood-level over city-level), consistent NAP across the citation graph, LocalBusiness schema with proper areaServed, conversational voice optimization for "near me" queries, and review velocity over raw review count. All actions execute on website pages, schema, GBP-linked elements, and supporting infrastructure. Tiers 1–4 must be in place first.

Related Frameworks

This tier implements the following framework documents in the /Framework/ library. Consult them for canonical reference, audit rubrics, and detailed implementation patterns.

• framework-localseo.md — GBP, Local Pack, citations, reviews, programmatic local pages
• framework-schema.md — LocalBusiness with specific subtype (Plumber, Dentist, etc.)
• framework-voicesearch.md — Conversational queries, near-me optimization
• framework-gscanalysis.md — Local query analysis
• framework-trustsignals.md — Local trust — chamber, BBB, veteran-owned, certifications

A. Local Foundation (4)

1. LEO — Local Engine Optimization

• Create one unique location-specific landing page per physical location or service area
• Embed Google Maps iframe with exact business coordinates and custom pin
• Add complete LocalBusiness schema (or appropriate subtype: ProfessionalService, Restaurant, AutoRepair) on every local page
• Include openingHoursSpecification for every day of the week with explicit open/close times
• Add priceRange indicator ($, $$, $$$) so AI can match to budget queries
• Display NAP block visibly on every location page (matching schema exactly)
• Include "What we do here" section unique to each location — avoid duplicate content across location pages
• Add high-resolution photos of exterior, interior, team, and work samples per location

Code Example — Complete LocalBusiness schema:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://thatdeveloperguy.com/#localbusiness",
  "name": "ThatDeveloperGuy",
  "image": "https://thatdeveloperguy.com/storefront.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "463 State Highway 76",
    "addressLocality": "Cassville",
    "addressRegion": "MO",
    "postalCode": "65625",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 36.6770,
    "longitude": -93.8730
  },
  "telephone": "+1-505-512-3662",
  "email": "joseph.w.anady@icloud.com",
  "url": "https://thatdeveloperguy.com",
  "priceRange": "$$",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    }
  ]
}
</script>

• Validation: LocalBusiness schema validates, GBP listing matches site exactly, location pages indexed in GSC

2. NAP — NAP Consistency Optimization

• Display exact Name, Address, Phone in footer of every page (identical formatting sitewide)
• Use the same NAP format on contact page, location pages, schema, GBP, and all citation sources
• Pick one canonical phone format and use it everywhere (e.g., "(505) 512-3662" not "505-512-3662" some places)
• Avoid abbreviations on one source and full spellings on another ("St" vs "Street", "Hwy" vs "Highway")
• Create a public /contact/ page that serves as the canonical NAP source — all citations point here
• Wrap NAP in microdata in addition to JSON-LD for redundant signal
• Audit NAP consistency monthly via Whitespark, BrightLocal, or Moz Local
• Update NAP everywhere within 24 hours when any detail changes (address, phone, name)

Code Example — NAP block with microdata:

<address class="nap" itemscope itemtype="https://schema.org/ProfessionalService">
  <strong itemprop="name">ThatDeveloperGuy</strong>
  <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">463 State Highway 76</span><br>
    <span itemprop="addressLocality">Cassville</span>,
    <span itemprop="addressRegion">MO</span>
    <span itemprop="postalCode">65625</span>
  </div>
  <div>
    Phone: <a href="tel:+15055123662" itemprop="telephone">(505) 512-3662</a>
  </div>
  <div>
    Email: <a href="mailto:joseph.w.anady@icloud.com" itemprop="email">joseph.w.anady@icloud.com</a>
  </div>
</address>

• Validation: NAP audit shows 100% consistency across top 50 citations, sitewide footer NAP matches schema exactly

3. LSC — Local Schema Connectivity

• Connect LocalBusiness, Organization, and Person schemas via consistent @id URIs across every page
• Use parentOrganization to connect location LocalBusiness entries to parent Organization
• Use branchOf for franchise or multi-location structures
• Add subjectOf and mainEntityOfPage to bind schemas to specific URLs cleanly
• Include LocalBusiness schema graph on every page footer for sitewide signal reinforcement
• Use serviceType and hasOfferCatalog to declare what services are offered at each location
• Reference founder/owner via founder property linking to Person schema with stable @id
• Validate schema graph in Google Rich Results Test and Schema.org validator

Code Example — Connected schema graph:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://thatdeveloperguy.com/#organization",
      "name": "ThatDeveloperGuy",
      "founder": {"@id": "https://thatdeveloperguy.com/about/joseph-anady/#person"}
    },
    {
      "@type": "LocalBusiness",
      "@id": "https://thatdeveloperguy.com/#localbusiness",
      "parentOrganization": {"@id": "https://thatdeveloperguy.com/#organization"},
      "name": "ThatDeveloperGuy - Cassville",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "463 State Highway 76",
        "addressLocality": "Cassville",
        "addressRegion": "MO"
      }
    },
    {
      "@type": "Person",
      "@id": "https://thatdeveloperguy.com/about/joseph-anady/#person",
      "name": "Joseph W. Anady",
      "worksFor": {"@id": "https://thatdeveloperguy.com/#organization"}
    }
  ]
}
</script>

• Validation: Schema graph validates with all @id references resolving, Google Rich Results Test shows connected entities

4. LCO — Local Citation Optimization

• Create canonical NAP reference page that all citation sources should match exactly
• Submit to top 50 citation sources: Google Business Profile, Apple Business Connect, Bing Places, Yelp, Facebook, Yellow Pages, BBB, Foursquare, MapQuest, Nextdoor, industry-specific directories
• Avoid generic low-quality citation submission services — manual, high-quality citations beat bulk
• Pursue niche-specific citations relevant to your industry (e.g., Clutch, GoodFirms for agencies)
• Add chamber of commerce and local business association listings (often DR 50+ links)
• Monitor citations monthly via BrightLocal, Whitespark, or Moz Local for accuracy drift
• Build "Verify Your Listing" form on contact page so users can flag inaccuracies
• Document every citation in a spreadsheet with URL, NAP fields, status, last verified date

Code Example — Canonical NAP reference page:

<section class="canonical-nap" id="business-info">
  <h1>Official Business Information</h1>
  <p class="instructions">If you're updating a directory listing, please use these exact details:</p>
  <pre class="copy-block">
ThatDeveloperGuy
463 State Highway 76
Cassville, MO 65625
United States
Phone: (505) 512-3662
Website: https://thatdeveloperguy.com
Email: joseph.w.anady@icloud.com
Hours: Mon-Fri 9:00 AM - 6:00 PM
  </pre>
  <button onclick="copyNAP()">Copy NAP to Clipboard</button>
</section>

• Validation: 50+ active citations tracked, 100% NAP consistency, citations from DR 30+ sources prioritized

B. Google Business Profile & Maps (3)

5. GBO — Google Business Profile Optimization

• Claim and verify GBP listing — choose verification method matching business type (postcard, video, phone)
• Set primary GBP category to highest-intent keyword exactly (e.g., "Web Designer" not "Web Design Agency" if that's the primary search)
• Add up to 9 secondary categories covering all service offerings
• Complete every GBP field: hours, services list, attributes, payment methods, accessibility features
• Add 100+ photos: exterior, interior, team, products, work samples, before/after — geotagged when possible
• Write keyword-optimized business description (750 characters) covering services, area served, unique value
• Add Q&A pre-emptively: write top 10 likely customer questions and answer them on GBP yourself
• Link GBP to your website using exact canonical homepage URL with UTM parameters for tracking

Code Example — On-site GBP integration:

<section class="gbp-integration">
  <h2>Find Us on Google</h2>
  <a href="https://g.page/your-google-id" rel="noopener" class="gbp-link">
    View Our Google Business Profile
  </a>
  <a href="https://g.page/r/your-google-id/review" rel="noopener" class="gbp-review">
    Leave a Review
  </a>
  <a href="https://www.google.com/maps/dir/?api=1&destination=36.6770,-93.8730" rel="noopener" class="gbp-directions">
    Get Directions
  </a>
</section>

• Validation: GBP fully completed (100% profile completeness), primary category matches top search keyword, 100+ photos uploaded

6. GMA — GBP Messaging & Activity

• Publish GBP Posts at least weekly — Google rewards activity, posts decay after 7 days
• Use four post types strategically: What's New, Offers, Events, Products
• Enable GBP Messaging — respond within 24 hours minimum, ideally under 4 hours
• Add weekly photo uploads to maintain photo freshness signal
• Use GBP video uploads (under 30 seconds, under 75MB) for richer engagement
• Add seasonal hours adjustments before holidays (Thanksgiving, Christmas, New Year, July 4)
• Monitor and respond to all GBP Q&A — promote helpful answers, flag inappropriate ones
• Track GBP Insights monthly: views, searches, calls, direction requests, website clicks

Code Example — Embed recent GBP posts on site:

<section class="gbp-recent-activity">
  <h2>Recent Updates from Our Google Business Profile</h2>
  <div class="gbp-posts">
    <article class="gbp-post">
      <time datetime="2026-04-29">April 29, 2026</time>
      <h3>New Service: AI Search Optimization Audits</h3>
      <p>We're now offering comprehensive AI citation tracking for ChatGPT, Perplexity, Claude, and Gemini.</p>
      <a href="https://g.page/your-google-id" rel="noopener">View on Google</a>
    </article>
  </div>
</section>

• Validation: Weekly GBP post cadence maintained, message response time under 4 hours, monthly GBP Insights show growing engagement

7. MPO — Map Pack Optimization

• Ensure GBP primary category matches highest-volume keyword (use Google's category browser)
• Build proximity signal via accurate coordinates — verify lat/long matches actual business location
• Maintain steady review velocity (4–6 new reviews per month) — Google penalizes spike patterns
• Optimize for "near me" queries by ensuring location pages target geographic modifiers naturally
• Embed Google Maps on location pages using your exact GBP listing (not just coordinates)
• Pursue local backlinks per LLB to boost local prominence signal
• Track Map Pack rankings via Local Falcon, BrightLocal, or Whitespark grid scans
• Audit competitor Map Pack winners monthly — reverse-engineer their categories, photos, review patterns

Code Example — Embedded Maps with GBP listing:

<div class="map-embed">
  <iframe
    src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3232.YOUR-EMBED-CODE"
    width="100%"
    height="450"
    style="border:0;"
    allowfullscreen=""
    loading="lazy"
    referrerpolicy="no-referrer-when-downgrade"
    title="ThatDeveloperGuy on Google Maps">
  </iframe>
</div>

• Validation: Map Pack appearance for primary local keywords, grid scan shows top 3 within target service radius

C. Geographic Targeting (3)

8. STO — Service Territory Optimization

• List exact neighborhoods, cities, and counties served on every service-area page with bullet points
• Use areaServed schema with either GeoCircle (radius) or Place (specific named locations)
• Build hyperlocal landing pages per major service area (covered in HLO)
• Add "Cities We Serve" page that interlinks to all hyperlocal landing pages
• Use county-level and zip-code-level targeting for service businesses with broad coverage
• Avoid claiming service to areas you don't actually serve — Google penalizes overreach
• Display drive-time radius from primary location ("We serve all areas within 60 minutes of Cassville")
• Cross-reference areaServed in LocalBusiness schema across all location pages

Code Example — Service territory schema:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "ThatDeveloperGuy",
  "areaServed": [
    {
      "@type": "GeoCircle",
      "geoMidpoint": {
        "@type": "GeoCoordinates",
        "latitude": 36.6770,
        "longitude": -93.8730
      },
      "geoRadius": "100000"
    },
    {"@type": "City", "name": "Cassville", "containedInPlace": {"@type": "AdministrativeArea", "name": "Missouri"}},
    {"@type": "City", "name": "Springfield", "containedInPlace": {"@type": "AdministrativeArea", "name": "Missouri"}},
    {"@type": "City", "name": "Branson", "containedInPlace": {"@type": "AdministrativeArea", "name": "Missouri"}}
  ]
}
</script>

• Validation: Every service area listed on site appears in schema, service-area pages rank for "[service] in [city]" queries

9. HLO — Hyperlocal SEO

• Build separate landing pages for each neighborhood, district, or zip code (e.g., /web-design-cassville-mo/, /web-design-branson-mo/)
• Include neighborhood/city name in H1, meta title, URL slug, and first paragraph
• Add hyperlocal context: nearby landmarks, local culture references, area-specific case studies
• Use unique imagery per location — avoid stock photos or duplicate imagery across location pages
• Embed location-specific Google Maps with the neighborhood centered, not just business address
• Reference local schools, businesses, events, and landmarks in content where relevant
• Include client testimonials from that specific area when available
• Build internal link structure: parent service → city → neighborhood

Code Example — Hyperlocal landing page structure:

<article class="hyperlocal-page">
  <h1>Web Design Services in Branson, Missouri</h1>
  <p>Serving Branson businesses on the Strip, in Historic Downtown, and throughout Taney County since 2020...</p>

  <section class="local-context">
    <h2>Why Branson Businesses Choose Us</h2>
    <p>From tourism-driven attractions like Silver Dollar City to local Highway 76 retailers, Branson businesses face unique seasonality challenges...</p>
  </section>

  <section class="local-case-studies">
    <h2>Branson Client Success Stories</h2>
    <!-- Specific local case studies -->
  </section>

  <div class="local-map">
    <!-- Map centered on Branson, not Cassville HQ -->
  </div>
</article>

• Validation: Each hyperlocal page ranks for "[service] in [neighborhood]" queries, unique content score above 80% per page

10. GTO — Geo-Targeted SEO

• Use hreflang tags for multi-region or multi-country sites (en-us, en-gb, es-mx)
• Configure Google Search Console international targeting per subdirectory or subdomain
• Set country-specific targeting in GSC for ccTLDs and gTLDs
• Build region-specific content sections that respect local terminology, pricing, and legal requirements
• Add addressCountry and addressRegion to all LocalBusiness schemas with ISO 3166 codes
• Use server-side geo-IP detection only as a hint — never as a hard redirect (hurts UX and crawling)
• Provide manual region selector in header for users to override auto-detection
• Track rankings per region in tools like SEMrush, Ahrefs, or AccuRanker with location-specific tracking

Code Example — hreflang implementation:

<link rel="alternate" hreflang="en-us" href="https://thatdeveloperguy.com/" />
<link rel="alternate" hreflang="en-ca" href="https://thatdeveloperguy.com/ca/" />
<link rel="alternate" hreflang="es-mx" href="https://thatdeveloperguy.com/mx/" />
<link rel="alternate" hreflang="x-default" href="https://thatdeveloperguy.com/" />

• Validation: hreflang validates in GSC International Targeting report, no hreflang errors, region-specific rankings tracked

D. Local Engagement & Reviews (2)

11. RGO — Review Generation Optimization

• Add prominent "Leave a Review" button on every page linking directly to GBP review form
• Use post-service email/SMS automation to request reviews at 3, 7, and 14 days
• Print review request QR code on receipts, business cards, invoices, and packaging
• Display recent reviews on homepage and location pages with Review and AggregateRating schema
• Set review velocity targets: 4–6 new reviews per month minimum for healthy growth signal
• Pursue diverse review sources beyond Google: Trustpilot, Yelp, Clutch, BBB, Facebook, industry-specific
• Train staff to ask satisfied customers for reviews at moments of peak satisfaction
• Add inLanguage field to Review schema when reviews come from international clients

Code Example — Review CTA with deep linking:

<section class="review-cta">
  <h2>Loved Working With Us?</h2>
  <p>A quick review helps other Cassville businesses find us. It only takes a minute!</p>
  <a href="https://g.page/r/your-google-id/review" class="btn-review-google" rel="noopener">
    <img src="/icons/google.svg" alt="Google" width="24" height="24">
    Review on Google (1 click)
  </a>
  <a href="https://www.facebook.com/your-page/reviews/" class="btn-review-fb" rel="noopener">
    Review on Facebook
  </a>
  <a href="https://clutch.co/profile/thatdeveloperguy" class="btn-review-clutch" rel="noopener">
    Review on Clutch
  </a>
</section>

• Validation: 4–6 new reviews per month sustained, average rating above 4.7, reviews diversified across 3+ platforms

12. VSO — Voice Search Optimization

• Use natural, question-based H2s matching how people speak ("Where can I find a web designer in Cassville?")
• Add FAQPage schema for common voice queries with conversational answer text
• Optimize first 100 words of every local page as a direct conversational answer
• Add Speakable schema markup on the most quotable passages of FAQ and location pages
• Target "near me" and "open now" queries by ensuring GBP completeness and accurate hours
• Test target queries on Siri, Google Assistant, and Alexa — note which businesses get returned
• Keep page load under 3 seconds — voice assistants prefer fast-loading sources
• Use long-tail conversational keywords, not just short keywords ("best web designer near Cassville Missouri" not just "web designer Cassville")

Code Example — Speakable schema for voice search:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [".voice-answer"]
  },
  "mainEntity": [{
    "@type": "Question",
    "name": "Who is the best web designer in Cassville Missouri?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "ThatDeveloperGuy in Cassville, Missouri specializes in custom website development and AI search optimization for small businesses. Founded by Joseph W. Anady, the agency hosts over 130 client sites and serves all of southwest Missouri."
    }
  }]
}
</script>

• Validation: Voice search test queries return your business as the answer, page passes Google Mobile-Friendly Test, FAQ schema validates

E. Local Authority & Content (4)

13. LIO — Local Intent Optimization

• Map local searcher intent stages: discovery ("near me"), comparison ("best X in [city]"), commercial ("[X] services [city]"), transactional ("book [X] in [city]")
• Build dedicated landing page per intent stage for each priority service
• Use intent-matched content format: discovery → list/directory style, comparison → comparison tables, transactional → booking forms
• Add LocalBusiness schema with hasOfferCatalog listing services with prices for transactional pages
• Build "best of" lists for your own services with verifiable differentiators (per Tier 4 CIO)
• Match CTA per intent stage: discovery → "Learn More", comparison → "See Pricing", transactional → "Book Now"
• Track intent matching via GSC query analysis — pages should rank for queries matching their intent
• Avoid stuffing all intents onto one page — separation creates ranking opportunity

Code Example — Intent-matched service offering schema:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Web Design",
  "provider": {"@id": "https://thatdeveloperguy.com/#localbusiness"},
  "areaServed": {"@type": "City", "name": "Cassville, MO"},
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Web Design Service Tiers",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {"@type": "Service", "name": "Foundation Website"},
        "price": "597",
        "priceCurrency": "USD"
      },
      {
        "@type": "Offer",
        "itemOffered": {"@type": "Service", "name": "Standard Website"},
        "price": "1497",
        "priceCurrency": "USD"
      },
      {
        "@type": "Offer",
        "itemOffered": {"@type": "Service", "name": "Premium Multi-Audience Website"},
        "price": "2997",
        "priceCurrency": "USD"
      }
    ]
  }
}
</script>

• Validation: Pages rank for intent-matched queries, intent-stage funnel tracked in analytics, conversion rate per intent stage measured

14. NEO — Local News Engine Optimization

• Publish local news-style updates on dedicated /news/ or /local-updates/ blog section
• Add NewsArticle schema to time-sensitive local content with datePublished and dateModified
• Cover local industry news, community involvement, sponsorships, awards, employee highlights
• Use local keywords in headlines: city, neighborhood, region names
• Submit to Google News Publisher Center if eligible
• Cross-publish to local newspaper websites or community blogs as guest content
• Add Place schema to news articles with contentLocation matching the neighborhood referenced
• Include real photographs of local events, not stock photos — geotag when uploading

Code Example — Local NewsArticle schema:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "ThatDeveloperGuy Sponsors Cassville Chamber Business Expo 2026",
  "datePublished": "2026-04-15",
  "dateModified": "2026-04-29",
  "author": {"@id": "https://thatdeveloperguy.com/about/joseph-anady/#person"},
  "publisher": {"@id": "https://thatdeveloperguy.com/#organization"},
  "contentLocation": {
    "@type": "Place",
    "name": "Cassville, Missouri",
    "geo": {"@type": "GeoCoordinates", "latitude": 36.6770, "longitude": -93.8730}
  },
  "image": "https://thatdeveloperguy.com/news/expo-2026.jpg"
}
</script>

• Validation: Local news content ranks for community-related queries, NewsArticle schema validates, local backlinks earned from coverage

15. LLB — Local Link Building

• Join and get listed on local Chamber of Commerce site (often DR 50+ link with city authority signal)
• Sponsor local events, sports teams, charities, or schools — sponsor pages often link back
• Pursue local newspaper coverage with newsworthy angles (new service launch, awards, hiring, milestones)
• Build relationships with complementary local businesses for referral partnerships and link exchanges (avoid reciprocal patterns)
• Submit to "Best of [City]" award programs — rankings often link winners
• Pursue local business association memberships (BBB, industry-specific local groups)
• Add testimonial pages on partner sites — partners often link to providers they recommend
• Host or co-host local meetups and events with hashtag and link tracking

Code Example — Local sponsorship page:

<section class="community-involvement">
  <h2>Proudly Supporting the Cassville Community</h2>

  <article class="sponsorship">
    <h3>Cassville Youth Sports League — Platinum Sponsor 2026</h3>
    <p>Supporting local youth athletics in southwest Missouri.</p>
    <a href="https://cassvilleyouthsports.org/sponsors" rel="noopener">View on Cassville Youth Sports</a>
  </article>

  <article class="sponsorship">
    <h3>Barry County Chamber of Commerce — Member Since 2020</h3>
    <a href="https://barrycountychamber.com/members/thatdeveloperguy" rel="noopener">View our Chamber listing</a>
  </article>
</section>

• Validation: 5+ local backlinks from DR 30+ sources, Chamber/BBB listings active, local sponsorship pages link back

16. LRO — Local Reputation Optimization

• Track review velocity per platform with monthly cadence reports (different from general REO which tracks rating)
• Display local-specific testimonials on hyperlocal landing pages (Cassville client testimonials on Cassville page)
• Use AggregateRating schema per location for multi-location businesses
• Monitor local sentiment via Brand24 with city-specific filters
• Pursue local "Best Of" awards from chambers, newspapers, magazines — display as trust signals
• Respond to reviews referencing specific local context (acknowledge the area, the specific service)
• Display "Trusted by [X] [City] businesses" social proof on hyperlocal pages with verifiable count
• Address negative local sentiment with local content authority (local case studies, community involvement)

Code Example — Per-location aggregate rating:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://thatdeveloperguy.com/locations/cassville/#localbusiness",
  "name": "ThatDeveloperGuy - Cassville Office",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5.0",
    "reviewCount": "23",
    "bestRating": "5"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Cassville",
    "addressRegion": "MO"
  }
}
</script>

• Validation: Per-location rating displays in local SERP, review velocity 4+ per month per location, "Best Of" awards documented

Summary

• Total items: 16
• Sub-clusters: 5 (Local Foundation, Google Business Profile & Maps, Geographic Targeting, Local Engagement & Reviews, Local Authority & Content)
• Format: Each item includes 7–8 implementation steps, a code example, and a validation criterion
• Net change from original: 0 dropped, 4 added, 5 renamed (1 acronym conflict resolved: VEO → VSO since VEO is taken in Tier 3 for Vector Embedding Optimization)
• Position in stack: Local capstone — depends on Tiers 1–4, especially LocalBusiness schema from Tier 1 SDO and entity work from Tiers 3–4

About this series

This is one of 14 articles in ThatDevPro's Engine Optimization stack — a productized SEO + AEO + AIO + GEO service. Each tier is a self-contained framework with concrete checklists, validation steps, and code patterns.

Canonical source for this article: https://www.thatdevpro.com/insights/seo-tier-5-local-domination/

The 14-tier series:

1. Tier 1 — Foundation
2. Tier 2 — Search Visibility
3. Tier 3 — AI Domination
4. Tier 4 — Entity and Authority
5. Tier 5 — Local Domination
6. Tier 6 — Content and Multimedia
7. Tier 7 — Social and Community
8. Tier 8 — Data, Analytics, Conversion
9. Tier 9 — Monitoring and Intelligence
10. Tier 10 — Workflow and Operations
11. Tier 11 — Marketplace and Retail
12. Tier 12 — International
13. Tier 14 — Advanced and Immersive

Tier 13 is retired.

Need this implemented on your site? ThatDevPro ships the full 14-tier stack as a productized service. SDVOSB-certified veteran-owned. Cassville, Missouri. See the Engine Optimization service.

Open-source tooling powering this series:

• aio-surfaces — Python toolkit (MIT) for generating llms.txt + aeo.json + entity.json + brand.json
• llms.txt generator — live Hugging Face Space