Anchor Loyalty & Rewards is live on the Shopify App Store. The Shopify App Store launch ships a Shopify loyalty app with points, VIP tiers, two-sided referrals, and a signed API for Hydrogen and other headless storefronts. Free plan included, paid tiers from around 14.99 USD per month, and the same loyalty data renders identically across admin, theme block, checkout extension, and customer account block.
What ships in the Shopify App Store launch
The listing at apps.shopify.com/anchor-loyalty ships four loyalty primitives merchants asked for. Points for purchases, referrals, signups, and spending milestones. VIP tiers with per-tier point multipliers and exclusive rewards. Two-sided referrals that reward both the inviter and the new customer in the same flow. Welcome bonus on signup. The Shopify App Store listing copy describes Anchor as "a complete loyalty system" — that is the surface we built, not a placeholder.
Anchor renders loyalty state inside the embedded admin, on the storefront via a native theme block, on the cart and checkout via a Shopify Checkout UI extension, and inside the customer account via the customer account block. Every surface reads from the same source of truth so the points balance on a product page matches the points balance on the order confirmation — no race conditions, no stale cache. Available in 32 languages out of the box (Arabic, German, Spanish, French, Hebrew, Hindi, Japanese, Korean, Polish, Portuguese (Brazil), Portuguese (Portugal), Russian, Thai, Turkish, Vietnamese, Simplified and Traditional Chinese, and more) — the same translation surface we use across our agency work powers the merchant-facing strings here.
Why we built it on Hydrogen and headless from day one
Our agency work is heavily Hydrogen and custom-storefront. We typically see a third of incoming Shopify Plus migrations land on a headless stack inside the first 18 months, and every loyalty app we have integrated has been the friction point: most apps ship a Liquid widget and a REST endpoint, neither of which compose cleanly with a React Server Components storefront. Anchor was architected the other way around. The data layer is a signed-token API; the native theme block and checkout extension are consumers of that API, not the source. Hydrogen and other headless storefronts read the same data through the same signed API as the native storefront block.
The practical consequence is concrete. A merchant running a Hydrogen storefront on Oxygen can render the points balance in a Server Component without proxying through a Liquid include. A customer account block on a native Online Store theme reads identical data. There is no fork between "native" and "headless" — the API surface is the canonical contract, and every UI block is a thin consumer.
How does Anchor pricing compare to the other Shopify loyalty apps?
Three plans, billed in USD per the App Store listing.
Anchor Loyalty plans
- Free: up to 200 orders / month, up to 3 active rewards, customisable storefront widget, welcome bonus on signup, 32 languages.
- Growth — around 14.99 USD / month (around 143.90 USD / year, saving 20%): up to 1,000 orders / month, up to 10 active rewards, up to 3 VIP tiers, referral program. 14-day free trial.
- Pro — around 39.99 USD / month (around 383.90 USD / year, saving 20%): unlimited orders, rewards, and tiers; spending milestones; Checkout UI Extension (Shopify Plus only); the headless and Hydrogen JavaScript SDK; "Powered by" branding removed; priority support. 14-day free trial.
The free tier covers a real merchant — 200 orders a month with three active rewards is enough for a brand validating loyalty before committing to a paid plan. Growth is the typical first paid tier; Pro unlocks the headless SDK and the checkout extension, which is where most Shopify Plus stores will land.
What does Anchor do that the dominant loyalty apps do not?
The honest answer: we are entering a category with established incumbents (Smile.io, Recharge Loyalty,, the LoyaltyLion line), and the loyalty mechanic itself — points for purchases, tier multipliers, referrals — is mature. We did not invent a new loyalty primitive. We rebuilt the engineering surface around three constraints most loyalty apps ignore.
First, performance. Our December 2025 reflection on the science of retention measured 200-400 ms of JavaScript page-load weight from popular loyalty widgets — a measurable conversion drag on every visit, not just loyalty-engaged sessions. Anchor's storefront widget loads asynchronously and does not block the critical render path; the points balance hydrates after the buy button is interactive.
Second, headless parity. Most loyalty apps ship a Liquid block and an unsigned REST endpoint. We ship a signed-token API as the canonical contract and consume it from every surface — admin, theme block, checkout extension, customer account, Hydrogen. No fork.
Third, theme block depth. A loyalty surface buried three clicks deep in the customer account is invisible; a loyalty surface on the product page below the buy button is read. The native theme block is positioned for the latter pattern, and the customer account block is positioned for visible engagement rather than archival lookup.
How merchants install and configure Anchor
Installation is the standard Shopify OAuth flow. Hit Install on the App Store listing, approve the requested scopes, and the embedded admin loads in around 5-10 seconds. The first-run flow walks through three steps: set the point-earning rate (default 1 point per 1 currency unit spent, adjustable per merchant), enable or skip VIP tiers, and enable or skip referrals. Every step has a sensible default — a brand-new merchant can install Anchor and ship the storefront block in well under 30 minutes.
Anchor inherits the platform's compliance posture out of the box. Loyalty data is scoped to the merchant's tenant; we never touch cross-store data; the API tokens are signed per merchant and rotate on the same cadence Shopify's own session tokens do. Merchants on regulated stacks ask us this — the answer is the same one we publish in our ecommerce security headers guide: defaults that fail closed, not open.
What is on the immediate roadmap
The launch surface is the floor, not the ceiling. The next three engineering quarters concentrate on four things. First, the headless JavaScript SDK that ships in the Pro tier — currently in alpha, generally available shortly after launch. Second, Shopify Flow triggers and actions so merchants can fire loyalty rewards from Flow workflows alongside the rest of their automation. Third, deeper segmentation that lets merchants run "dormant member re-engagement" campaigns from Anchor without exporting to a separate CRM. Fourth, a metafield-backed merchant API extension that exposes loyalty tier as a customer attribute so theme and Hydrogen code can branch on it natively.
What to do next
If your store is on Shopify or Shopify Plus, hit Install on apps.shopify.com/anchor-loyalty and take the Free plan for a spin. Two hundred orders a month and three active rewards is enough to validate whether loyalty moves your numbers before you commit to a paid tier. If you are running Hydrogen or a custom storefront and you want the headless SDK preview, the Pro plan unlocks it; reach out to our team and we will walk you through the integration patterns we ship in our agency engagements.
If you are still evaluating the loyalty category, the December 2025 reflection on how Anchor is redefining Shopify growth walks through what we learned about loyalty apps before we shipped — performance, integration depth, and the mechanics that actually move retention. It pairs with this launch announcement; one is the "why we built it" essay, this one is the "we built it; here is where to find it" page.
